Mindset Coach & Motivational Speaker
Helping Leaders & Teams Achieve Clarity, Confidence & Control
Mindset Coach & Motivational Speaker
Helping Leaders & Teams Achieve Clarity, Confidence & Control
Mindset Coach & Motivational Speaker
Helping Leaders & Teams Achieve Clarity, Confidence & Control
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Unlock your true potential
At The Prime Life Project, we unlock hidden mental barriers holding back professionals and teams. We believe you're not broken, just miseducated by life.
Our mindset coaching helps individuals and organisations build resilience, master their mindset, as well as achieving clarity, confidence, and control.
“Despite running a seven-figure business, I was drowning in stress and catastrophising everything.
After hitting rock bottom, Daniel gave me the tools to separate facts from fears and focus on what I can control. My kids say I'm a better role model now, and whilst I'm technically less 'in control' financially, I've never felt more in control of myself and my future."
— Andy McBride
“Despite running a seven-figure business, I was drowning in stress and catastrophising everything.
After hitting rock bottom, Daniel gave me the tools to separate facts from fears and focus on what I can control. My kids say I'm a better role model now, and whilst I'm technically less 'in control' financially, I've never felt more in control of myself and my future."
— Andy McBride
“Despite running a seven-figure business, I was drowning in stress and catastrophising everything.
After hitting rock bottom, Daniel gave me the tools to separate facts from fears and focus on what I can control. My kids say I'm a better role model now, and whilst I'm technically less 'in control' financially, I've never felt more in control of myself and my future."
— Andy McBride
“Despite running a seven-figure business, I was drowning in stress and catastrophising everything.
After hitting rock bottom, Daniel gave me the tools to separate facts from fears and focus on what I can control. My kids say I'm a better role model now, and whilst I'm technically less 'in control' financially, I've never felt more in control of myself and my future."
— Andy McBride
Meet Daniel James
Meet Daniel James
After achieving success as a fitness model and personal trainer, I faced a personal crisis that led me to lose everything—my business, finances, and home.
This rock-bottom moment of being a functioning depressive became the catalyst for a profound personal transformation.
I now dedicate my life to helping others navigate their own transformations, whether individual professionals seeking greater fulfilment or organisations looking to enhance team resilience and performance.
I share the tools and insights I wish I'd had during my darkest times through evidence-based coaching and impactful speaking engagements.
After achieving success as a fitness model and personal trainer, I faced a personal crisis that led me to lose everything—my business, finances, and home.
This rock-bottom moment of being a functioning depressive became the catalyst for a profound personal transformation.
I now dedicate my life to helping others navigate their own transformations, whether individual professionals seeking greater fulfilment or organisations looking to enhance team resilience and performance.
I share the tools and insights I wish I'd had during my darkest times through evidence-based coaching and impactful speaking engagements.
SPEAKING
Keynotes that create real change
At The Prime Life Project, our transformative sessions challenge perceptions, reframe narratives and ignite lasting change.
Individuals experience breakthroughs while organisations enjoy enhanced wellbeing, reduced burnout and improved metrics—all through practical frameworks delivering measurable results.
The Identity Shift
01
Learn why willpower fails and how lasting transformation begins with a shift in identity.
Mastering Mindset
02
Break free from the loop of negative thinking and emotional chaos.
Resilience Action
03
Redefine resilience as a path to evolution—not just recovery.
SPEAKING
Keynotes that create real change
At The Prime Life Project, our transformative sessions challenge perceptions, reframe narratives and ignite lasting change.
Individuals experience breakthroughs while organisations enjoy enhanced wellbeing, reduced burnout and improved metrics—all through practical frameworks delivering measurable results.
The Identity Shift
01
Learn why willpower fails and how lasting transformation begins with a shift in identity.
Mastering Mindset
02
Break free from the loop of negative thinking and emotional chaos.
Resilience Action
03
Redefine resilience as a path to evolution—not just recovery.
SPEAKING
Keynotes that create real change
At The Prime Life Project, our transformative sessions challenge perceptions, reframe narratives and ignite lasting change.
Individuals experience breakthroughs while organisations enjoy enhanced wellbeing, reduced burnout and improved metrics—all through practical frameworks delivering measurable results.
The Identity Shift
01
Learn why willpower fails and how lasting transformation begins with a shift in identity.
Mastering Mindset
02
Break free from the loop of negative thinking and emotional chaos.
Resilience Action
03
Redefine resilience as a path to evolution—not just recovery.
Honest conversations. Life-changing insights. Hosted by Daniel James, this podcast dives deep into mindset, identity, emotional health, and real transformation.
Each episode features tools, stories, and guests that challenge how you think—and empower how you live.
“Before the programme, I was frozen in fear, putting everyone else first, and feeling stuck despite running two businesses.
The programme challenged me to face my fears, set real boundaries, and most importantly, realise that I needed to save myself. Now, I’ve found a confidence I never knew I had, and I'm creating the life I want."
— Leah Godsell-Fletcher
“Before the programme, I was frozen in fear, putting everyone else first, and feeling stuck despite running two businesses.
The programme challenged me to face my fears, set real boundaries, and most importantly, realise that I needed to save myself. Now, I’ve found a confidence I never knew I had, and I'm creating the life I want."
— Leah Godsell-Fletcher
“Before the programme, I was frozen in fear, putting everyone else first, and feeling stuck despite running two businesses.
The programme challenged me to face my fears, set real boundaries, and most importantly, realise that I needed to save myself. Now, I’ve found a confidence I never knew I had, and I'm creating the life I want."
— Leah Godsell-Fletcher
“Before the programme, I was frozen in fear, putting everyone else first, and feeling stuck despite running two businesses.
The programme challenged me to face my fears, set real boundaries, and most importantly, realise that I needed to save myself. Now, I’ve found a confidence I never knew I had, and I'm creating the life I want."
— Leah Godsell-Fletcher
COACHING
Coaching - For people and organisations ready for real change
While my mission reaches many through speaking and content, I reserve coaching for those truly ready to do the inner work. Individual clients come when surface-level strategies no longer work—when they're ready to challenge old programming and step into a version of themselves built on purpose, not pressure.
Organisations thrive when they recognise that team performance depends on mindset as much as skill—when they're committed to creating environments where wellbeing and excellence coexist.
My role isn't to fix you or your team. It's to provide the frameworks, insights, and accountability that enable lasting transformation, equipping you with the clarity, confidence, and practical tools to navigate challenges on your terms, long after our work together concludes.
COACHING
Coaching - For people and organisations ready for real change
While my mission reaches many through speaking and content, I reserve coaching for those truly ready to do the inner work. Individual clients come when surface-level strategies no longer work—when they're ready to challenge old programming and step into a version of themselves built on purpose, not pressure.
Organisations thrive when they recognise that team performance depends on mindset as much as skill—when they're committed to creating environments where wellbeing and excellence coexist.
My role isn't to fix you or your team. It's to provide the frameworks, insights, and accountability that enable lasting transformation, equipping you with the clarity, confidence, and practical tools to navigate challenges on your terms, long after our work together concludes.
COACHING
Coaching - For people and organisations ready for real change
While my mission reaches many through speaking and content, I reserve coaching for those truly ready to do the inner work. Individual clients come when surface-level strategies no longer work—when they're ready to challenge old programming and step into a version of themselves built on purpose, not pressure.
Organisations thrive when they recognise that team performance depends on mindset as much as skill—when they're committed to creating environments where wellbeing and excellence coexist.
My role isn't to fix you or your team. It's to provide the frameworks, insights, and accountability that enable lasting transformation, equipping you with the clarity, confidence, and practical tools to navigate challenges on your terms, long after our work together concludes.